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FREE SHIPPING on orders of $150 and more

Football Season's Drink MVP

HOST FREEZE™ cups keep cold all game long.

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Collins Chicago

Mix into the NEW flavors of the season.

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Impressions that Last

Quality branded items made easy

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True Brands is the leading designer and supplier of beverage lifestyle accessories, with a family of brands catering to diverse tastes and retailer needs. Focused on innovation, quality, and exceptional service, we offer premium products to retailers of all sizes. Every purchase is backed by our unparalleled guarantees, ensuring the best experience for you and your customers.

Our Guarantees

Keeping it simple with FREE SHIPPING on all wholesale orders over $150 in the contiguous US.

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Price Matching

See one of our proprietary products offered anywhere for less? That’s the price you’ll pay with us.

90-day Return

We accept returns and exchanges without question for up to 90 days.

Fast Shipping

All orders ship same business day (2pm EST order cutoff). For expedited shipping, [contact us](/content/pages/contact-us "Contact Us"/index.html).

No Minimums

Get exactly what you want, from one case to a hundred.

Explore Our Brands

Refined barware, glassware, and bar accessories with strikingly modern design for home mixology enthusiasts. [Learn more about Viski.](/content/pages/brand-viski "Brand - Viski"/index.html)

Shop Viski

Barware and beverage essentials including corkscrews, cocktail shakers, and drinkware in retail-friendly packaging. [Learn more about True.](/content/pages/brand-true "Brand - True"/index.html)

Shop True

Innovative products like freezable glassware and wine gadgets for the function-minded customer. [Learn more about Host.](/content/pages/brand-host "Brand - Host"/index.html)

Shop Host

Home goods and entertaining accessories that add a warm, welcoming touch to the modern household. [Learn more about Twine.](/content/pages/brand-twine "Brand - Twine"/index.html)

Shop Twine

Guilt free dessert-flavored teas and charming teaware in giftable packaging for those me-time moments. [Learn more about Pinky Up Tea.](/content/pages/brand-pinky-up "Brand - Pinky Up"/index.html)

Shop Pinky Up Tea

Award-winning cocktail mixes, syrups and garnishes with a no-nonsense philosophy and accessible price point. [Learn more about Collins.](/content/pages/brand-collins "Brand - Collins"/index.html)

Shop Collins

Ruggedly styled beverage accessories from bottle openers to drinking games, all in tongue-in-cheek packaging. [Learn more about Foster & Rye.](/content/pages/brand-foster-and-rye "Brand - Foster and Rye"/index.html)

Shop Foster & Rye

Gift bags featuring seasonal and year-round designs in a range of sizes. Perfect for retailing in wine aisles and at point of sale. [Learn more about Cakewalk.](/content/pages/brand-cakewalk "Brand - Cakewalk"/index.html)

Shop Cakewalk

With a 500-year history in high-end hospitality, Spiegelau represents the finest in crystal glassware craftsmanship. [Learn more about Spiegelau.](/content/pages/brand-spiegelau "Brand - Spiegelau"/index.html)

Shop Spiegelau

Redefined wine and cocktail accessories with a perfect blend of innovative technology, elegant design and functionality. [Learn more about Innovine.](/content/pages/brand-innovine "Brand - Innovine"/index.html)

Shop Innovine

Sustainably designed stainless steel water bottles and essential accessories for active lifestyles and everyday hydration. [Learn more about Healthy Human.](/content/pages/brand-healthy-human "Brand - Healthy Human"/index.html)

Shop Healthy Human

From cat corkscrews to sneaky flasks to the renowned Corkatoo, these playful and quirky products are longtime customer favorites.

Shop True Zoo

Discover New Arrivals and Exclusive Finds

Explore our industry-leading selection of wholesale drinkware, bar tools, and more.

\ \ New Arrivals](/content/collections/new-arrivals/index.html) \ \ Best Sellers](/content/collections/bestsellers/index.html) \ \ Sale](/content/collections/sale/index.html) \ \ Customizable](/content/collections/customizable/index.html)

Serving over 20,000 Retailers

Impressions that Last

With our in-house decoration capabilities, we can customize 1,000+ items! Our high-quality products and retail-ready packaging make for branded merchandise that customers notice.

Learn More About Our In-house Customization

What Our Customers are Saying

"We are very impressed with how responsive everyone was with getting us proofs, doing a great job, and getting the printing done so quickly!"

Rooster Brother

"It is very easy to order from True Brands, customer service is great!"

Lu Mil Vineyards

"I just really like all of you. I appreciate how you allow us to order. As a small business, you enable me to have a large variety without having to buy quantity. "

Cork It!

"You have the greatest responsive reps."

Blinking Owl Distillery

"True's barware accessories are good value and sell well in our store. I can count on True to have something fun and unique to add whimsy to our shelves."

neat.

"Such a pleasure to do business with Twine! From the packaging and response time to the quality of the product. I will be back!"

Booklady Cooks

"The jumbo beer pong game has been a huge hit and we have sold many of their products—our customers love them and True is a real vendor partner to us!"

Gratitude Boutique

"We constantly hear comments on the high quality of Viski products and are reordering their products consistently (as we sell out!)"

Petalina

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Discover Best Sellers & Must-Have Collections

Explore our curated selections—timeless favorites, fresh finds, and standout items just for you.

\ \ Tailgating](/content/collections/tailgating/index.html) \ \ St. Patrick's Day](/content/collections/st-patricks-day/index.html) \ \ Beer FREEZE™](/content/collections/beer-freeze/index.html) \ \ True Party](/content/collections/true-party/index.html)

The Best Barware and Glassware Brands for Your Customers

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